Low Barriers, Deep Engagement for P2P Fundraising Success

Ask any fundraiser if they’d like to have their supporters raising funds on their behalf, and you’re going to get a “helllll yeah.” But successfully activating people to reach into their networks requires two things: a strong relationship and a clear path forward. In this session, we’ll discuss the strategies and tactics to engage your supporters and mobilize them to take the next step.

Hear how Team Rubicon successfully increased p2p fundraising returns through personalized donor interactions. With a text message, a call to action, and a link, Team Rubicon drove an 11% bump in transacting fundraisers, with a killer ROI.


  • Meghan Nesbit, Director of Nonprofit Market Development, Twilio.org
  • Matt Scott, Deputy Director of Development Operations, Team Rubicon USA